Tuesday 14 June 2011

|| VU Expert 2010 || MKT630 - GDB # 3 solution - fawad

i am pasting here.
 

Solution:

 

Joint venture

When two or more firms agree to work together and create a jointly owned but separate firm to promote their mutual interests

International franchising commonly involves "Master Franchising" and joint-ventures In a joint venture, two or more "parent" companies agree to share capital, technology, human resources, risks and rewards in a formation of a new entity under shared control.

 

Cross border Joint venture failure:

Factors of joint venture failure (write only 4 factors)

 

  • Strategic Vision: The partners must have strategic visions which can support for joint ventures
  • Lack ness in Top Management commitment
  • One of the partners is not participating actively i.e. the one partner who takes primary responsibility is not working
  • Wrong negotiations
  • Failure of Delegated arrangement – One of the partners fails in delegation of management to the joint venture's executives
  • Lack of organizational support
  • Lack of capabilities of the local partner
  • Lack of support by Staff of local partner
  • Cultural differences


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:)
with best regards,
 
fawad
(cooolstar)
MBA - Marketing - 4th semester- Lahore
 
 
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